What to Expect

Always exuberant, always results-driven and always actionable, Nichola’s consulting, speaking and training services provide an infectious way to learn SEO.

With a deep-seated enthusiasm for Search and the results it can bring, Nichola’s speaking and training style is renowned in the SEO industry. Delivering complex learning through a mix of simple analogies, unusual props, crowd participation and more, there’s no better way to learn the nitty gritty of technical, ecommerce and international SEO.



Nichola takes a unique, energetic approach to training. Her experience includes educating FTSE 500 companies for Econsultancy and delivering the Technical SEO module of the Manchester Metropolitan University Digital Marketing MSc.



Nichola offers bespoke consultancy, tailored to the specific needs of you and your company. Expect candid advice, actionable insights and an ultra-personalised service.



Nichola has a distinctive speaking style, perfected through years of experience at high-profile conferences and events. She’s spoken at BrightonSEO, SES, SMX and the Web Marketing Festival amongst a host of SEO and broader marketing events.


Awards & Published Work

  • Winner – Wirehive 100 Awards 2015, Account Handler of the Year
  • Winner – UK Search Awards 2013, Best Use of Search
  • Winner – Wirehive 100 Awards 2013, Best Use of Search – Retail
  • Winner – Wirehive 100 Awards 2013, Fastest Growth over Three Years
  • Winner – Wirehive 100 Awards 2012, One to Watch
  • Runner up – Wirehive 100 Awards 2015, Best Content Creation
  • Finalist – Wirehive 100 Awards 2016, Digital Leader of the year

  • Co-author – Econsultancy Search Engine Optimization (SEO) Best Practice Guide
  • Co-author – Hit Me! How to Get Your Small Business to Punch Its Weight Online

  • Finalist – Wirehive 100 Awards 2016, Best Use of Search
  • Finalist – Wirehive 100 Awards 2016, Best Content Creation
  • Finalist – UK Search Awards 2016, Best Use of Search – Travel
  • Finalist – UK Search Awards 2015, Best Use of Search – Retail
  • Finalist – Wirehive 100 Awards 2015, Best Use of Search – Retail
  • Finalist – Wirehive 100 Awards 2015, Most Respected Agency
  • Finalist – UK Search Awards 2013, Innovation
  • Finalist – UK Search Awards 2012, Best Use of Search – Retail

Recent Talks


Fast is the Only Speed: Speaking at SMX Milan

It's been years since I last spoke at an SMX event (from memory SMX Israel 2012) so when I was invited to speak in Milan of all places, I jumped at the chance. My ta...


How Technical SEO Drives ROI: DMSSO17

I recently spoke at DMSSO 2017 and the founder Robert Nagy requested that I set the scene with an early talk on How Technical SEO Drives ROI. We discussed that whilst technical SEO often drives very quick ...


A Mobile First Index? Speaking at Digital Gaggle 2017

I was recently asked to speak at an amazing event in Bristol by the agency Noisy Little Monkey, called Digital Gaggle....


Nine Things We're Checking For a Mobile First Index: Speaking at The Inbounder

I was honoured to speak at The Inbounder London edition of the Inbounder World Tour, organised by the wonderful consultant and Moz associate Gianluca ...