Posted 02/12/2017

Fast is the Only Speed: Speaking at SMX Milan

It’s been years since I last spoke at an SMX event (from memory SMX Israel 2012) so when I was invited to speak in Milan of all places, I jumped at the chance.

My talk was titled “Fast is the Only Speed” and is one of my favourite subjects. At Erudite, we find that speed and related performance improvements result in overnight leaps in commercial performance, driven by the conversion rate increases a faster site delivers. In the talk I went through the server side – and front end efficiencies that can really accelerate a site performance. Of course we also spoke about about mobile performance specifically including new, light JavaScript libraries and the amazing capabilities of Progressive Web Apps.


Fast Is The Only Speed from Erudite